• Mon-Wed. 9:00-19:00.
  • Thur-Fri. 9:00-20:00.
  • Sat. 8:00-18:00
  • Book an Appointment
BOOK AN APPOINTMENT
MON - WED 9am - 7pm . THURS & FRI 9am - 8pm SAT 8am - 6pm

Cancellation policy:

As a courtesy to our service team and to avoid a charge of 50% of the service costs, we kindly ask that you give us 24 hours’ notice for any amendments or cancellation of your booking

Cut & Style
Stylist
Master Stylist
Creative Director
Art Director
Hair Treatment
Botanical Hair Repair
Pramasana Hair Detox
Hair & Scalp Treatment
Olaplex
Back
Colour
Permanent Colour
Permanent Colour & Glossing
Semi-Permanent Colour
Regrowth
Men's Reshade
Glossing
Highlights / Balayage Full Head
Highlights / Balayage ½ Head
Colour with Highlights and Glossing
Colour Correction
Fabulous Blonde
Mysterious Brunette
Enlightener Blonding
Back
Facial
Duration (Please choose one)
60 mins
90 mins
Service
Byonik PTL Neck / Decolleté
Byonik PTL Detox
Byonik PTL Acne / Skin repair
Byonik Eyes
Microneedling
Hydra Rejuvenation
Tanning: incl peeling
Body
Face
Body & Face
Back
Massage
Duration (Please choose one)
60mn
90mn
Business 45mn
Service
Body Peeling & polish add-on
Body Treatment : 2x hours
Pure Dream
Pure Journey
Pure Mother-to-Be
Deep Back Cleanse
Eyebrows / Threading
Shape / Wax / Threading
Eyebrows Tint
Eyelash Tint
Eyebrows Shape, Threading & Eyebrows Tint & Eyelash Tint
Eyelash Lifting (incl. tinting)
Back
Waxing
Legs ½
Legs Full
Bikini Classic, Brazil, Hollywood
Underarms
Arms ½
Arms Full
Face
Body
Chest
Lip / Chin
Manicure/Pedicure
Spa Manicure
Spa Manicure with polish
Spa Manicure with shellac
Express Manicure
Shellac Manicure with removal
Shellac removal only
Spa Pedicure
Spa Pedicure with polish
Spa Pedicure with shellac
Shellac Pedicure
Callus Peeling
Back

Preferred Date/Time:

Marble

BEAUTY & WELLNESS WITH THE POWER OF NATURE

pureurban

HAIR

purehair
CUT
STYLE
COLOUR
HAIR & SCALP TREATMENTS
HIGHLIGHTS
BALAYAGE
COLOUR MAKEOVER
HAIR EXTENSIONS
HAIR STRAIGHTENING
Visit

pureurban

SPA

purespa
FACIALS
MASSAGE
BODY TREATMENTS
SPRAY TAN
SLIMYONIK (coming soon)
BROWS & LASHES
MAKE-UP
HAIR REMOVAL
NAILS
Visit

ABOUT US

Pure was launched in September 2007 with the aim to create a holistic urban retreat offering a wide selection of beauty and wellness treatments all under one roof. Our multi-cultural, community atmosphere honors local traditions and introduces guests to the latest products and treatments in hair, beauty and wellness. We partner with brands that are ethically-sourced, organic in nature, environmentally conscious, and results-oriented to meet the lifestyle needs of our guests.

  • Jasmin Hoang
    JASMIN HOANG
    Art Director
  • Fred Rea
    FRED REA
    Art Director
  • Virginie Sautter
    VIRGINIE KAISER
    Art Director
  • AURÉLIEN POMPILI
    AURÉLIEN POMPILI
    Art Director
  • Olivia Fellmann
    OLIVIA FELLMANN
    Art Director
  • Justin Murray
    JUSTIN MURRAY
    Creative Director
  • Valerie Nagel
    VALÈRIE NAGEL
    Creative Director
  • Saleha Rabehi
    SALEHA RABEHI
    Creative Director
  • CINDY RIESTER
    CINDY RIESTER
    Master Stylist
  • Valbona Muslija
    VALBONA MUSLIJA
    Master Stylist
  • Nathalie Gerum
    NATHALIE GERUM
    Master Stylist
  • Valentina Tomac
    VALENTINA TOMAC
    Master Stylist
  • JACQUELINE SCHILL
    JACQUELINE SCHILL
    Master Stylist
  • MARCIA MESQUITA
    Master Stylist
  • MYRIAM ALAMPI
    MYRIAM ALAMPI
    Master Stylist
  • Luca Massafra
    LUCA MASSAFRA
    Trainee
  • VANJA GANDER
    VANJA GANDER
    Trainee
  • Julia Hasler
    JULIA HASLER
    Trainee
  • Maryam Bosshart
    MARIEM BOSSHART
    Trainee
  • Franlly Guerrero
    FRANLLY GUERRERO
    Trainee
  • Majlinda Hallili
    MAJLINDA HALLILI
    Trainee
  • Stephanie Sautebin
    STEPHANIE SAUTEBIN
    Advanced Spa Therapist
  • Majlinda Alimusaj
    MAJLINDA ALIMUSAJ
    Spa Therapist
  • VALÉRIE GUGENBERGER
    VALÉRIE GUGENBERGER
    Trainee
  • Christelle La Torraca
    CHRISTELLE LA TORRACA
    Spa Therapist
  • CHRISTINA RUTZ
    CHRISTINA RUTZ
    Skin Expert - Pure Swiss Clinic
  • YVONNE SCHRODT
    YVONNE SCHRODT
    Nail Artist
  • AURORE LELOUVIER
    AURORE LELOUVIER
    Nail Artist & Spa Therapist
  • SANDRINE PIERRAT
    SANDRINE PIERRAT
    Reception Team Leader
  • GIOVANNA GIRARD
    GIOVANNA GIRARD
    Reception Advisor
  • Teresa da graca
    TERESA DA GRACA
    Chief Executive Officer
  • Vittorio Jenny
    VITTORIO JENNY
    Chief Financial Officer
  • MANUELA FOHRLER
    MANUELA FOHRLER
    Business Operations Manager
  • ! A first in Basel and in Switzerland at Pure Urban Salon & Spa - BYONIK PTL Facial !

    The first ever Skin Rejuvenation System guided by your pulse

    Patented Pulse-Triggered Laser Technology with Hyaluronic Acid & Antioxidants

    Enjoy the effective and immediate results of the totally pain free BYONIK PTL Facial and you’ll receive a FREE Blow-Dry

  • 15% DISCOUNT

    when you book ‘pure journey’ or ‘pure dream’ body treatments

    Offer available for bookings on Mondays, Tuesdays and Wednesdays

PURESKIN BOUTIQUE

The pureskin Boutique product collection offers only the very best in innovative skincare and makeup, working with natural, vegan and organic brands capable of delivering real and effective results.  Each range has its own unique speciality in anti-ageing, targeting specific concerns and supporting optimal longterm skin health.

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